'Yum-Yum' is a creative cake business that only sells cakes. The goal of the project is to design minimal cake packaging. My objective is to create a brand, name, and package design language.
The Yum-Yum logotype is distinctive and memorable, with a clearly defined letter Y and a minimalist tongue that implies a delightful grin. The logo's light carmine-pink color is ideal for business. Visual recognition works flawlessly on packages of all sizes.
